{"id":175,"date":"2023-09-13T12:41:06","date_gmt":"2023-09-13T12:41:06","guid":{"rendered":"https:\/\/bignewspost.com\/?p=175"},"modified":"2023-09-13T12:41:06","modified_gmt":"2023-09-13T12:41:06","slug":"all-you-need-to-know-about-ds-groups-campaign-on-international-womens-day","status":"publish","type":"post","link":"https:\/\/bignewspost.com\/all-you-need-to-know-about-ds-groups-campaign-on-international-womens-day\/","title":{"rendered":"All You Need to Know About DS Group’s Campaign on International Women’s Day!"},"content":{"rendered":"
Ahead of International Women’s Day celebrated on March 8, 2023, the DS Group, a multi-faceted conglomerate, and a significant force in India’s Fast Moving Consumer Goods (FMCG) industry, announced its innovative campaign, #SaluteTheFarmHER.<\/p>\n
This initiative served a dual purpose: to recognize the indispensable contributions of female farmers in agriculture and to create a societal shift in acknowledging their roles. In an economy like India, which is fundamentally agrarian, agriculture constitutes a significant portion of the labour force. According to Niti Ayog, roughly 80% of women in rural areas are engaged in agricultural activities, yet their work frequently goes unacknowledged. DS Group India<\/strong><\/a> aimed to rectify this imbalance by creating awareness and appreciating the uncelebrated efforts of these industrious women.<\/p>\n The campaign’s initial phase involved releasing an eye-opening video to the public. The video showed an interesting social experiment: when children were asked to draw a picture of a farmer, an overwhelming majority sketched male figures. This suggests that the gender bias in recognizing farmers starts young, underlining the necessity for immediate intervention.<\/p>\n To tackle this skewed perception, the DS Groupcollaborated with influential media organizations, bloggers in the agricultural sector, and stock photo platforms to diversify the imagery associated with farming. The idea was to include images of both male and female farmers in articles, blog posts, and other forms of media, thus, taking a step towards correcting this historical oversight.<\/p>\nDS Group\u2019s CSR Initiatives<\/h3>\n