packaging promote a product

How does packaging promote a product?

151 ViewsPackaging is an essential aspect of marketing a product. It plays a crucial role in attracting customers and promoting a product’s image.  Packaging is not just a way to protect a product during shipping; it also serves as an effective marketing tool that can make or break a product’s success. In this article, we…

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sustainable business

Why become a sustainable business?

142 ViewsThe notion of CSR or Corporate Social Responsibility has existed for a little over 70 years. However, it has only been in recent years and more particularly since the health crisis that this has made sense. Indeed, COVID-19 has more than ever demonstrated the importance of preserving the riches of our planet. But also,…

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